If you’re the owner of an education business, you’ll know how stressful running a successful event can be, whether it’s your first or your twenty-first. However, to create an event that’s equal parts engaging and inspiring, read on for some key tips and information.

1. Make Your Audience Learn Something

This might sound obvious, but your guests will be attending your event with the expectation that you can teach at a high level, so why not demonstrate this on them? By teaching them something that they wouldn’t otherwise know in a format such as a workshop, you’ll be showcasing your dedication to learning and ensure that you’re able to highlight your brand and its power. Not only this, but this can make the attendees feel as if the occasion was worthwhile, rather than being a waste of time in the middle of their days.

2. Get Your Students Involved

If you’re the owner of an education business, it’s likely that you’ll have a good number of students learning with you. The only way that you can truly showcase what your business does and how it changes people’s lives for the better is to get them involved.

You might ask them to attend your event and demonstrate their skills or knowledge, or you might create videos or get quotes that achieve the same. If the learners are children or young adults, you may need to get parental permission to do this. This can help potential customers see what they or their children could achieve if they invest in your services. This will also make your students feel valued and important and can be a great learning opportunity for them, especially in terms of public speaking and confidence.

3. Find Great Caterers

Although your business event is all about showcasing your company and the products and services that you offer, it’s also important to make sure your guests are taken care of during the event. For instance, looking for great corporate event catering packages will mean that guests may stay longer with full stomachs. Employing a good caterer can help to boost the reputation of your company and your guests will go away happy. Your attendees are also more likely to return to your events in the future if you do this. You might need to speak to a few catering companies to find the right one for you and your event or you might use the catering company you use within the day-to-day running of your institution.

4. Use Technology

There’s plenty of tech that can be used in educational settings, such as smart screens. Often, it can help you to make the event more engaging by utilizing the tech that’s at your fingertips. For instance, you might create slideshows and videos that you can project onto a screen or you might use VR or AR to immerse your guests in the educational world that you offer to your students and your customers.