Link building has been and continues to be an essential part of SEO strategy for anyone who is looking forward to boosting their organic traffic and ranking.

In the past, link-building focused on quantity rather than quality. But today, link building is totally a different game; if done right, it can boost your ranking; if done wrong, it can disappear your ranking.

Link building involves creating links to your website from external websites with the end goal of improving your website ranking and improving online presence.

If you are creating a link-building strategy, it’s important to know it’s not easy; it won’t be instant; it’s a time-taking and gradual process. With a SEO certification course, you can learn how to do link building.

But, Why is Link Building Important?

Link building is one of the important strategies for search engine optimization. It is one of the major factors that all the search engines like Google, Bing, and Yahoo use to determine the ranking of a web page on the search engine result page.

The more trustworthy, high-quality, and authoritative websites linking to your website results in a higher ranking of your webpage in the search engine result page. Also, these backlinks help users find your website, and eventually, it would increase the rank and trust of your website.

So, how do you build high-quality links from other authoritative websites? Multiple link-building strategies have worked in the past, and now you need to find a strategy that works the best for you.

Top 10 Link Building Strategies in 2022

  1. Outreach for Link Insertion
  2. Guest Blogging
  3. Leveraging Broken Link Strategy
  4. Create Infographics
  5. Utilize Social Media Links
  6. Check, and Replicate Competitor’s Backlinks
  7. Creating High-Level Content
  8. Influencer Marketing
  9. Link Exchange
  10. Keep Track of Your Backlinks
  1. Outreach for Link Insertion

Link insertion is one of the easiest ways to get a backlink from high-authority websites. In this link-building strategy, you need to search for the websites relevant to your niche and then search for the content related to your primary keyword. Once you have the list ready, send them an email with the links, and offer them a valuable piece of content that would make them eager to link back, even in the future.

  1. Guest Blogging

Is guest blogging dead?

The traditional way of irrelevant guest blogging to increase the number of backlinks is dead. You don’t want to post content on a website that is not relevant to your niche or has good authority. Nowadays, the search engines are smart, and they can easily identify that your guest blogging is adding no value, and it could result in a penalty on your website.

Be creative, think strategically, and make sure you create unique content that would add value to its readers. Be selective about the sites you publish on; authority and relevancy matter.

  1. Leveraging Broken Link Strategy

The broken link strategy might be the best way to go if you don’t want to spend much time researching and writing content for guest blogging.

This is a simple link-building strategy wherein you need to find out blogs or articles on a website with dead links and suggest replacing that broken link with a link on your website having similar content.

You can use tools such as ahrefs, semrush or Ubersuggest, and list the websites you would like to reach out to.

  1. Create Infographics

Infographics are extremely shareable and play a vital role in the link-building strategy. The best thing about the infographic is that you don’t need to promote it at all, but you will still generate organic traffic and backlinks to your blog.

Hubspot found that blogs and articles that include infographics generate 178% more backlinks and 72% more traffic compared to other blogs without infographics.

Infographics are ideally used for statistics, data representation, research, and findings.

  1. Utilize Social Media Links

If you are not on social media, you are not doing justice to your business. The social media market has seen a huge boom and revolutionized marketing in the past couple of years.

Social media platforms help you boost your engagement and connect your brand or business to its users. Consequently, your presence will be more, and you will expose your brand or business to more people.

Keep sharing new posts, images, videos, infographics, and updates and help your users find what they want to learn across all the social media platforms.

  1. Check and Replicate Competitor’s Backlinks

If your competitors are ranking higher than you on the search engine, then they might be on the right track, and eventually, you could be too.

To be on the top of the game, you need to spy on your competitors. But, first, you need to identify what strategy they have adopted, and the best you can start is by identifying their links.

Competitor analysis helps you understand and see for what keywords they are ranking and at which position, from how many websites they are getting links to, and what additional they have done that has walked them to succeed.

You can probably use tools such as ahrefs, semrush, and ubersuggest to get a clear idea of your competitor’s strategy.

  1. Creating High-Level Content

Content is the King. Creating relevant and useful content will help you stand out on the search engines. Content that ranks naturally on top of the search engine result page gets natural links from several blogs and websites, as they feel your content is helpful to the user.

All you need to identify is when and how to publish the content.

  1. Influence Marketing

In the past couple of years, influencers have become an integral part of the marketing community. Google loves content from authoritative voices and measures the level of engagement.

Influencers can add the product link and promote it to their subscribers or followers through a shoutout, video, product trial, or sponsorship program. In addition, they can encourage their followers to run a branded hashtag in all their posts and stories for a giveaway, as this brings a lot to the table for both consumers and marketers.

  1. Link Exchange

Link exchange is also an easy-going link-building strategy if you are not keen on creating new content.

You need to identify relevant and authoritative websites that would help to increase your site value and presence. In a link exchange, you can offer a link from your website to their on any one page, which would add value to them, and ask for the vice-versa.

A decent email outreach would work, but make sure you mention do-follow links.

  1. Keep Track of Your Backlinks

Tracking your backlinks is one of the most important activities. Many spend a huge amount of time and money building backlinks, but they don’t keep track of the links. If you don’t track your backlinks, how would you identify how many links are pointing towards how many pages on your website?

Also, you can’t control natural links and other authority sites, as they can easily remove your link from their posts without informing you.

Therefore, every individual and business needs to keep track of their backlinks; you can easily get the details on tools like ahrefs, and semrush.


Link building strategy is all about trial and error. It is not necessary that all these strategies would work for you. So, it would help if you were e smart and strategic while creating your link-building strategy and choosing the most effective strategy or strategies for your business.